Suzuki Marine said its presence at the 2026 Southampton International Boat Show drew strong visitor engagement over the ten-day event, with its dealer and boat builder network occupying 27 berths along the marina’s eastern edge.
The company reported more than 900 people took its free RIB Rides during the show, giving visitors the chance to experience its outboard motors on the water. Suzuki’s stand also hosted a fishing simulator, run by the Suzuki UK Fishing Team, which recorded more than 430 unique entries, with daily prizes awarded to the top scorers.
Simply Sicily served more than 2,500 coffees from the stand during the show, taking donations for Wetwheels. Suzuki’s water fountain, which uses 15 reusable 19-litre water cooler bottles in place of single-use plastic, dispensed the equivalent of more than 560 500ml bottles of water over the course of the show. Authorised Suzuki dealer Fairweather Marine was also present on the stand throughout, offering technical advice to Suzuki owners and visitors.
Wetwheels Fundraising
Suzuki said it raised £3,923.29 for Wetwheels, its long-standing charity partner, through donations from customers and visitors, an increase of more than £400 on the total raised in 2025. Wetwheels operates accessible boating experiences for disabled children and adults aboard specially adapted, Suzuki-powered catamarans. Suzuki said the funds would support the charity’s 2027 season.
New Up To 7 Year Warranty
Suzuki used the show to unveil a new Up To 7 Year Warranty scheme for its outboard motors. The reveal forms part of the first phase of the scheme’s introduction to the UK and Republic of Ireland markets, with a full launch date still to be announced. Eligibility criteria, terms and exclusions are published at marine.suzuki.co.uk/offers/up-to-7-year-warranty.
Dealer and Boat Builder Presence
Suzuki’s dealer and boat builder network occupied 27 berths along the marina’s eastern edge, with outboards on display including the flagship DF350A. A number of boats also carried Suzuki’s Stealth Line outboards, which use a matt black finish as an alternative to the brand’s standard styling.
John Moore is the editor of Powerboat News, an independent investigative journalism platform recognised by Google News and documented on Grokipedia for comprehensive powerboat racing coverage.
His involvement in powerboat racing began in 1981 when he competed in his first offshore powerboat race. After a career as a Financial Futures broker in the City of London, specialising in UK interest rate markets, he became actively involved in event organisation and powerboat racing journalism.
He served as Event Director for the Cowes–Torquay–Cowes races between 2010 and 2013. In 2016, he launched Powerboat Racing World, a digital platform providing global powerboat racing news and insights. The following year, he co-founded UKOPRA, helping to rejuvenate offshore racing in the United Kingdom. He sold Powerboat Racing World in late 2021 and remained actively involved with UKOPRA until 2025.
In September 2025, he established Powerboat News, returning to independent journalism with a focus on neutral and comprehensive coverage of the sport.
