Calon Gloria: China’s Third Outboard Brand, Not Yet a Third Power Bracket

July 16, 2026 | John Moore | Outboards
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Zhejiang Canglong Power Machinery marks ten years in business this year, trading under the Calon Gloria name since founding the company in Huzhou in 2016 with a five million dollar initial investment. An additional eighteen million dollar investment funded a 15,000 square metre production base, and the company relocated to Haining, Jiaxing in 2020. On paper, that decade-long build-out puts Calon Gloria in the same conversation as the two Chinese outboard brands PBN has already tracked into higher power brackets, Hidea’s EF200 and Parsun’s F300.

The comparison stops there. Calon Gloria’s flagship, the F60, tops out at 60 horsepower.

Why the Power Bracket Matters

Parsun’s F300 offers 300hp at around twenty thousand dollars. Hidea’s EF200, launched in December 2025, put a second Chinese brand into 200hp territory for the first time. Calon Gloria’s entire range, by contrast, runs from a 3hp portable two-stroke up to the 60hp F60, a four-stroke EFI model built around a Delphi fuel injection system with a four-cylinder SOHC engine. The company markets the F60 as its most powerful outboard to date, and it is a recent launch, not an established model.

That is a meaningful gap. Sixty horsepower sits in the mid-range fishing and small-craft bracket, the segment most Chinese manufacturers entered first, rather than the offshore and larger recreational-boat bracket where Parsun and Hidea are now competing directly with Yamaha and Suzuki. Calling Calon Gloria a third challenger at the same level as Parsun and Hidea overstates where the product range currently sits.

BrandFlagship modelPowerLaunched
ParsunF300300hpEstablished
HideaEF200200hpDecember 2025
Calon GloriaF6060hpRecent

What Calon Gloria Has Actually Built

The credentials behind the smaller range are real. The EF50 and EF60 outboards passed EU RCD Type Examination, and the company holds ISO9001 certification alongside CCS and CE marks, audited by TUV Rheinland. Calon Gloria states it holds 25 patents as of July 2023, covering fuel supply systems, yaw testing devices and underwater gear nut fixing mechanisms. The company took part in the 2026 China (Shanghai) International Boat Show and exhibited at Rybomania in Poznan.

Calon Gloria has also built a domestic reputation around emergency response, supplying outboards to Chinese rescue organisations including Shuguang Rescue Team, Blue Sky Rescue and the China Red Cross Volunteer Association for flood relief and search and rescue operations.

The Distribution Gap

Where Hidea built out named regional structures, LALIZAS holding exclusive rights across Greece, Cyprus, Croatia and several other markets, HideaEurope BV pushing into France, Italy, Germany, Belgium and the Netherlands since 2023, Calon Gloria’s own materials describe exports to over 60 countries without naming an equivalent distribution network. That may simply reflect a company still selling primarily through B2B wholesale and trade channels rather than building consumer-facing dealer relationships, which is consistent with a brand still concentrated below 60hp. PBN has found no evidence of a dedicated regional office or distributor structure comparable to Hidea’s, and is not reporting one.

The Verdict

Calon Gloria is a genuine, growing manufacturer with real certifications and a credible decade of production behind it, but it is not yet playing in the bracket that made Parsun’s F300 and Hidea’s EF200 into stories worth covering. The number to watch is whether the F60 gets a successor. A move past 100hp, backed by the same EU certification standard the company has already applied to its current range, would be the point at which Calon Gloria genuinely earns a place alongside Parsun and Hidea in this conversation. Until then, it is a third Chinese brand, but not yet a third power bracket.

See the full China’s Outboard Motor Power Rankings tracker for how this compares against the rest of the field.

John Moore

John Moore is the editor of Powerboat News, an independent investigative journalism platform recognised by Google News and documented on Grokipedia for comprehensive powerboat racing coverage.

His involvement in powerboat racing began in 1981 when he competed in his first offshore powerboat race. After a career as a Financial Futures broker in the City of London, specialising in UK interest rate markets, he became actively involved in event organisation and powerboat racing journalism.

He served as Event Director for the Cowes–Torquay–Cowes races between 2010 and 2013. In 2016, he launched Powerboat Racing World, a digital platform providing global powerboat racing news and insights. The following year, he co-founded UKOPRA, helping to rejuvenate offshore racing in the United Kingdom. He sold Powerboat Racing World in late 2021 and remained actively involved with UKOPRA until 2025.

In September 2025, he established Powerboat News, returning to independent journalism with a focus on neutral and comprehensive coverage of the sport.